Healthcare Marketing Patient Authorizations Explained
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Here is What You'll Learn
What “authorization” means
HIPAA defines "authorization" in a very specific way which is important to understand.
Different methods to obtain an authorization
Hear a few examples of ways you can obtain patient authorization, both in writing or electronically.
When you must obtain prior authorization for marketing (and when you don't)
Learn about the exceptions when HIPAA marketing does not require patient authorization.
How to harness email marketing to grow your business and improve patient outcomes
HIPAA compliant email marketing can be an effective tool for the success of your business and patients. Learn how Paubox can help.
What a patient authorization needs to say
According to HIPAA an authorization form must contain specific, clear language.
About Chloe Bowen
Chloe Bowen is a product specialist at Paubox, focusing on the HIPAA compliant Paubox Marketing solution. Her main goal is to assist healthcare providers grow their business and improve patient outcomes by harnessing the power of personalized email marketing.
Chloe has extensive experience in both operations and communications and in working with startups.
She holds a BA in sociology from Willamette University in Oregon. She now resides in San Francisco and her hobbies include knitting and crocheting.
What People Say
"Because I am so busy meeting with clients every day, I want a way to communicate with my clients and prospective clients in a specific, tailored, efficient way. Paubox Marketing is super great for that."
Licensed Professional Counselor and Psychotherapist
"Paubox Marketing gave us a platform that allowed us to reach patients at a time that we otherwise couldn't. Having a secure network to communicate with patients has had a really big impact on patients coming through the door."
MD, Co-ownerm UrgiKids